In this episode of Qatar 365, we meet entrepreneurs driving the growing beauty sector in Qatar and explore how men’s personal care has gained popularity in recent years.
The global beauty industry is expected to exceed €500 billion by the end of this year, and the sector in Qatar is following an upward trajectory.
The beauty industry has experienced significant growth in recent years, driven by factors such as the pandemic, remote work, and social media, leading more people to invest in their appearance, transforming the beauty sector into a multi-billion euro global industry.
Qatari entrepreneur Shaika El Mudahka has always been passionate about skincare. A mother of three, she launched her own skincare line in search of an effortless routine.
Shaika takes pride in the name of her company, Malathii Skincare: “In Arabic, it means ‘shelter,’ and it symbolizes the idea that every girl should have a sanctuary of skincare products.”
An avid diver, Shaika’s product range is eco-friendly. She attributes her success to her loyal customers: “Word of mouth has been a major factor for us and our niche market. Catering to all skin types is tough, but we focused on simplicity, and in our skincare range, you’ll find everything you need.”
Qatar’s beauty industry is growing rapidly, and experts predict it will continue to expand exponentially. While luxury brands remain popular, there is also a growing demand for natural and organic products.
Ethical Beauty
Founded by Amna El Muhannadi and Rawan El Fares, Atlaad was born out of their vision to fill a gap in the market by creating natural, cruelty-free products with a healing emphasis.
While organic skincare is reshaping the beauty industry, Amna and Rawan aim to be more than just another natural brand. In addition to educating customers and promoting sustainable beauty practices, a core part of their business model is empowering emerging women farmers, giving back to the community.
As more people prioritize regular skincare routines, these entrepreneurs in Qatar are proving the importance of ethical skincare by moving from luxury products to “conscious beauty.”
Personal Care for Men
Gone are the days when a man’s skincare routine consisted of soap, water, and a two-in-one shampoo. Men’s grooming products are now part of a multi-billion euro industry, and statistics show that this market is expected to surpass €100 billion in the next five years.
Abdulla El Abdulla is not just passionate about the beauty industry but also a part of it. The entrepreneur and social media influencer launched his own unisex luxury skincare line two years ago.
Believing that basic skincare products should be both high-quality and affordable, El Abdulla explains, “In the Middle East, there is no skincare brand led by a man. Everything is very female-focused, and that’s why I wanted to create gender-neutral products.”
What was once thought to be a space for only women—manicures, pedicures, and facial treatments—is gradually changing, step by step.
